Huay Hin Lad Nai, Chiang Rai
Every formula begins with one condition: a forest still standing.
01 — The forest
Huay Hin Lad Nai is a Pgaz K’Nyau community caring for this forest through rules its members write, enforce and revise as conditions in the forest change.
The forest honey and Assam tea we use come from beneath a canopy that has never been cleared, rather than from cleared plantations. Both depend on a living forest for their very existence. This is not a growing practice we chose for them; it is a condition they cannot do without.
02 — The community
Knowledge of this forest belongs to the Pgaz K’Nyau community. We come as buyers of both that knowledge and the harvest, not as people arriving to teach.
Forest use governed by community-written rules
Revised as forest conditions change
Must be renewed annually
03 — The circle
FRESHERAL begins with the forest, rather than developing a formula and then searching for ingredients. Our work follows these seven steps before returning to the woodland. This is the sequence we follow in practice.
01
A functioning system, not simply a setting for photographs.
02
Those with knowledge of the woodland, whom we pay for their expertise and produce.
03
Forest honey and Assam tea can only exist beneath an unbroken canopy.
04
The laboratory preserves what the forest provides, adding nothing it has not given.
05
Customers pay for results on their skin, and those results must be demonstrable.
06
The price must account for the true cost of forest care and payment for its keepers’ knowledge.
07
Keeping the forest intact makes the following year’s harvest possible, bringing the circle to a close.
TRACE, our page for traceability data, is being prepared. We will publish it only when the first verifiable dataset is available, and no earlier.
The first principle that leaves a harvest for the year ahead.
04 — Read on
Meet the forest’s keepers, discover their self-written rules and learn about firebreaks remade each year.
Follow five stages from hive to bottle, exploring what happens to the raw material along the way.
Why forest honey and Assam tea both depend on the canopy remaining closed.
FRESHERAL
Each product carries this woodland’s story forward.
Follow along
© 2026 FRESHERAL · Hin Lad Nai · Chiang Rai